Deep Dive

Elevate Your Path.
Set New Standards.

Join us in revolutionizing the Mortgage Industry.

Focus. Integrity. Clarity. Passion.

Meet Luminate Home Loans—a revolution in a tired industry!


We focus on people. We take an interest in you at a human level. We are dedicated to igniting growth in our employees and helping our customers thrive financially like never before. 


It's loan officers like you that make our industry shine, and we're ready to talk when you are.

Your business and your story take center stage.

Tired of cookie-cutter marketing strategies that don't capture the essence of your business? Frustrated with generic approaches that fail to highlight your unique qualities? At Luminate Home Loans, we've broken free from the conventional to offer something truly tailored.


As pioneers in the mortgage landscape, we're not just about loans; we're about crafting a marketing narrative that's as unique as you are. Our ethos is built on fostering a culture where creativity thrives and individuality is celebrated. We're passionate about understanding your story and translating that into marketing strategies that not only resonate with your audience but also drive your business forward.


We're here to amplify your voice, ensuring your marketing efforts reflect the uniqueness of your business and connect with your clients on a deeper level. Join us at Luminate Home Loans, and let's create marketing magic together.

We bring people to you as often as possible.


Learn how to become part of the top 1%.

What exactly does that mean? It means that nearly half of our LO's are ranked in the Top 1% of Mortgage Originators in America. And you can be a part of that team, too!

Why Luminate?


There are so many mortgage lenders in the country to choose from. With all these options, could anything be missing? The answer is "yes!"


Luminate stands out not just for what we show but for what we steadfastly believe in: transparency and integrity in every aspect of our dealings. Our approach to business is open and honest, ensuring you're informed every step of the way.


We grow from the fire within, learning from both our successes and setbacks. We see growth as not just a goal, but as a journey where knowledge is the ultimate prize. While we move forward as one cohesive team, individual contributions and voices are not just heard but are celebrated and amplified.


Our commitment to consistency is what makes us shine, dedicated to forging lasting relationships. We bring a blend of positive energy, boundless enthusiasm, and deep empathy to every interaction, aiming to make a meaningful difference in the lives we touch.

44% of Our Loan Officers are in the Top 1% in the Country

4.9 Star Average Rating on Over 45,201 Reviews

650 Employees & Counting in Over 37 States

$3+ Billion in Volume Funded in 2023

On Average, Our Loans Close in 21 Days

Our Marketing


At Luminate, we provide an extensive array of marketing tools designed to streamline your mortgage process and amplify your business growth. Our advanced platform includes everything from a user-friendly online application interface to Luminate Lightspeed, ensuring efficiency and support at every stage.


We have proven systems to get loans closed. Our technology puts you at the forefront, simplifying every step from pre-approval to closing. We empower you with:


  • Marketing Materials: Flyers, brochures, business cards, mailers, and so much more.
  • Digital Presence: Custom landing pages, SEO-enhanced website design, and targeted Ads on platforms like Facebook, Instagram, LinkedIn, and Google.
  • Engagement Tools: Email marketing, social media scheduling, and engaging presentations to bring in the clients you want.
  • Brand Boosters: Business branding and memorable swag to leave a lasting impression.
  • And so much more!


With Luminate, you're not just getting tools; you're getting a partner committed to your success.

a young woman wearing a black jacket and a red sweater is smiling for the camera .

As the Branch Social Media and Marketing Coordinator, Janie will be your immediate guide to the vast world of Social Media and Marketing. She will help create and tailor your social media and marketing strategies so you can look your best to potential clients and business partners. Janie also works closely with the Marketing department at our headquarters, so you do not have to lose valuable time with more pressing needs.


Here are some real-world examples of what she will help you with:


  • Monthly social media content and idea generation so you can look your best online.
  • Event creation so we can bring people to YOU, not the other way around.
  • Video production such as educational YouTube videos and Reels/TikToks.
  • Direct contact with our HQ Marketing to build and spruce up your personal website.
  • Finding your brand colors and fonts that work for your personality and how you want the public to view you as.
  • And much, much more!
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Meet Janie!

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