Different on Purpose: How Standing Apart Builds Your Future
In the mortgage world—and in life—the temptation to blend in is everywhere.
Scripts, rates, marketing... everyone’s chasing the same formula.
But the truth? Sameness is forgettable.
People are drawn to what feels real.
When you show up as yourself—not the polished version, but the purpose-driven version—you don’t just attract business, you attract alignment.
Your clients, partners, and team can feel it when you operate with conviction instead of competition.
It’s not about being different for attention—it’s about being different for authenticity.
The more you express who you truly are, the more your people can find you.
And those are the people who stay, refer, and grow with you.
Reflective Question:
If someone looked at your business today, would they clearly see what makes you different on purpose—or just another version of everyone else?
Book Recommendation:
“Lead Like It Matters” by Craig Groeschel — a powerful reminder that authentic leadership isn’t about perfection, but presence, passion, and purpose. Sure, you might be scratching your head about it being "for a church," the principals, though, stand so well in our business too.
If you’re ready to stop blending in and start building your business around who you truly are, let’s talk.
