The Cost of Delay: Why Waiting Could Be the Most Expensive Decision You Make

In this business, timing is everything.

I’ve met so many talented loan officers who tell me, “I’ll make a move when things settle down” or “I’ll explore new opportunities when the market shifts.”

But here’s the hard truth: waiting often costs more than acting.

• The longer you wait, the more deals you could be losing to outdated systems or lack of support.
• The longer you wait, the more your competitors strengthen their position while you stand still.
• The longer you wait, the more your income and growth potential slip away.

I’ve seen it—and I’ve felt it. There are moments in my own career where hesitation cost me opportunities I’ll never get back.

The “cost of delay” is real. And in a business as competitive as ours, it multiplies quickly.

So let me ask you a direct question:

What’s one opportunity you know you’ve missed because you waited too long to act?

If that question stings a little—it’s worth leaning into. Because the next move you make could change the trajectory of your business and your life.

Let's connect.

Book Recommendation: The 5 Second Rule by Mel Robbins – because in sales, hesitation is the enemy of growth.